AI imagery without proof of rights is a lawsuit waiting to happen
When your agency generates an AI face for a campaign, there’s no record of where that face came from. If it resembles a real person, you have no defence. Likeness solves this by tying every generated likeness to a licensed, consenting individual — with an immutable audit trail.
How It Works
Browse & Select
Search verified faces by demographics, style, and look to find the right match for your campaign.
License
Purchase a licence tied to your specific campaign. Clear terms, instant checkout.
Generate
Use the likeness in your AI-generated creative. Full commercial rights included.
Prove It
Audit trail shows consent, scope, and rights on demand — for legal, compliance, or regulators.
Every licence is a paper trail
Each likeness token records who consented, what campaign it’s bound to, which territories and media are covered, and what’s forbidden. If anyone challenges your creative, you have receipts.
- ✓Identity of consenting individual
- ✓Campaign binding (can’t be reused)
- ✓Territory & media scope
- ✓Forbidden uses (training, sub-licensing, resale)
- ✓Expiration date & revocation status
Forbidden uses
Compliance & Legal Safety
Right of Publicity
Every face is licensed with explicit consent — no ambiguity about who agreed to what.
Campaign-Bound
Licences can't be reused, resold, or sub-licensed. One face, one campaign.
Audit-Ready
Full provenance on demand — for legal, compliance, or regulators.
Built for Advertising & Marketing Agencies
Your agency generates hundreds of AI visuals a month
Every face in every ad needs to be defensible. With Likeness, your creative team browses verified faces, licenses them for the campaign, and gets an audit trail that your legal team can present if challenged. No more grey areas. No more risk.
Simple, transparent licensing
Four tiers benchmarked against Getty Images and traditional talent agencies. Per face, per campaign. No hidden fees.
Standard - Digital & Social
Paid social, display, programmatic, website, email, app
- 3 mo
- £150
- 6 mo
- £249
- 12 mo
- £399
Standard Extended - All Media
Most PopularStandard + OOH, print, broadcast, cinema, DOOH, podcast, editorial
- 3 mo
- £399
- 6 mo
- £649
- 12 mo
- £999
Category Exclusive
All media + category exclusivity
- 3 mo
- £999
- 6 mo
- £1,649
- 12 mo
- £2,499
Full Exclusive
All media, all categories - one licensee only
- 3 mo
- £2,499
- 6 mo
- £3,999
- 12 mo
- £5,999
Verified Identities
Every face is KYC-verified
Transparent Licensing
Clear terms, fair compensation
Real Consent
People choose how their likeness is used