Putting real, consenting people at the centre of commercial AI image generation.
When generating an AI face for a campaign or any other commercial content, there’s traditionally no record of where that face came from. This opens you up to legal disputes over potential resemblances. Likeness solves this by tying every generated Likeness to a licensed, consenting individual, backed by an immutable audit trail.
How it works.
Browse & Select
Search verified Likenesses by demographics, style, and look to find the right match for your campaign.
License
Buy a licence tied to your specific campaign, with clear terms and instant checkout.
Generate
Use the Likeness within your AI-generated creative with full commercial rights.
Prove It
When legal or a regulator asks, the audit trail shows who consented and what the licence covers.
Every use, fully accounted for.
Each Likeness token records who consented, which campaign it’s bound to, and the territories and media it covers. If someone challenges your creative, you can show them an auditable licence.
- Verified identity of the consenting individual
- Campaign binding
- Territory & media scope
- Expiration date & revocation status
Compliance & Legal Safety.
Verified Identities
Every Likeness is KYC verified.
Right of Publicity
Every Likeness is licensed with explicit consent, so there's no doubt about who agreed to what.
Campaign-Bound
Licences can't be reused, resold, or sub-licensed. Each Likeness is linked to a specific campaign.
Audit-Ready
Full provenance on demand, whenever your legal team or a regulator asks for it.
Built for advertising, marketing and entertainment.
Every AI likeness needs to be defensible. With Likeness, your teams can browse verified faces, license them for specific campaigns, and get an audit trail that your legal team can present if challenged. No more grey areas.
“We needed proof that every AI-generated face in our campaigns was legally sourced. Likeness gave us that.”
What a licence costs.
Prices are per face, per campaign, with no hidden fees.
One licence covers one brand’s campaign. The length (3, 6 or 12 months) is how long the campaign can run.
Standard - Digital & Social
Online ads only: paid social, websites, banner ads, email and apps. No TV, print or billboards.
- 3 mo
- £150
- 6 mo
- £249
- 12 mo
- £399
Standard Extended - All Media
Most PopularEverything in Digital & Social, plus offline media: TV, print, billboards and cinema.
- 3 mo
- £399
- 6 mo
- £649
- 12 mo
- £999
Category Exclusive
All media, plus exclusivity: the face won’t appear for competing brands in the same category while the licence runs.
- 3 mo
- £999
- 6 mo
- £1,649
- 12 mo
- £2,499
Full Exclusive
All media, all categories: one brand has sole use of the face for the licence period.
- 3 mo
- £2,499
- 6 mo
- £3,999
- 12 mo
- £5,999
Listed prices are what licensees pay per campaign. Talent receives 50% of every licence fee.
All fees exclude VAT. No VAT is charged at present. If VAT becomes chargeable, it will be shown at Checkout before you pay.
Verified Identities
Every face is KYC-verified
Transparent Licensing
Clear terms, fair compensation
Real Consent
People choose how their likeness is used