About
We kept seeing the same thing. A brand would generate a striking, photoreal face for a campaign, and no one in the room could say whether it was based on a real person. The tools that made the image kept no record of where the face came from. If you can’t explain a resemblance, you can’t defend it.
On the other side were the people themselves. Faces that looked unmistakably like someone were turning up in adverts for products those people would never endorse. No consent had been given, and there was no way to trace it back. As AI image generation got better, both problems got worse.
So we built a different way.
Likeness ties every AI-generated face to a real person who chose to be there. Each licence is scoped to specific industries and uses, and limited in time. When the campaign ends, so does the right to use the face. And every use is written to an immutable audit trail: who licensed a Likeness, where it ran, and for how long.
For brands, that turns an unexplained resemblance into a documented, defensible chain of consent. Nothing happens without the say-so of the people behind the faces, and they share in the value their likeness creates.
What we believe.
We think everyone should have control over how their face is used commercially. Brands should be able to create with AI without wondering whose rights they might be crossing, and the people whose faces power this new wave of creative should share in it, knowingly and on their own terms.
That’s the marketplace we’re building.