Safety
We built Likeness around safety from the start. Every likeness on the platform belongs to a real, verified person who has explicitly agreed to license it, under terms we actively enforce. If you share your likeness here or license someone else’s, you should know exactly how it’s protected and how we prevent misuse.
How we keep Likeness safe
Verified identities
Every talent is identity-verified and 18 or over. Every licensee is reviewed and approved by our team before they can buy. No anonymous likenesses.
Explicit, recorded consent
A likeness is only ever licensed with the person’s explicit consent, and we record who agreed to what.
Campaign-bound licences
Licences can’t be reused, resold, or sub-licensed. Each is tied to a single campaign with a defined scope and duration.
You stay in control
Licences expire, and on expiry licensees must securely delete the likeness data within 14 days.
Hard limits on use
Prohibited uses are enforced: no non-consensual intimate imagery or deepfakes, and nothing unlawful, discriminatory, or scraped for datasets or model training.
Report & takedown
Every report goes through notice-and-takedown and is acknowledged within 48 hours. Where warranted, we revoke licences and suspend accounts.
How we prevent abuse
At sign-up
Before anyone can share a likeness, they complete identity verification and confirm they are 18 or over. Before any organisation can license one, our team reviews and approves it.
At licensing
A likeness is only licensed with the person’s explicit, recorded consent. Every licence is scope-bound to a single campaign with a defined industry, duration and use. It can’t be reused, resold, or sub-licensed.
During use
Licensees agree to clear prohibited-use rules and carry data-protection duties: likeness data must be handled securely, may not be scraped or used to train AI models, and must be deleted when the licence expires.
When something’s wrong
Anyone can report suspected misuse. We acknowledge every report within 48 hours and investigate it. We can revoke licences, suspend accounts and remove content through a notice-and-takedown process aligned with the Online Safety Act 2023.
Report misuse
If you believe your likeness is being misused, or you want to raise a concern about content on Likeness, tell us. We acknowledge every report within 48 hours and investigate promptly. For non-urgent questions, contact support@likeness-app.com, or compliance@likeness-app.com for legal and data-protection matters.
Report a problem