How Likeness works.
One marketplace, two sides. Real people license their faces for AI-generated campaigns and get paid every time a brand uses them. Brands get a verified, consenting face with an audit trail behind it.
One marketplace, two sides.
Talent and brands meet around a single licence. Here’s the full cycle, from listing a face to proving every use of it.
List
A real person lists their face and verifies their identity.
License
A brand finds the right face and licenses it for a specific campaign.
Get paid
The person earns from that licence, paid out automatically.
Prove it
Every licence is tied to a consenting individual with an immutable audit trail.
Two ways in.
For talent
Earn from your likeness
Make AI work for you.
- 01
List your face
Upload a few photos and verify your identity.
- 02
Pick your scope
Choose the industries you want to appear in, and opt out of anything you don’t. We only match you to campaigns inside that scope.
- 03
Get paid
Every licence pays out via Stripe Connect, with a record you can audit.
Every licence pays you £75 to £2,999. Just create an account, pick your categories and list your pictures. AI does the rest.
For organisations
License verified faces
Legally defensible AI creative, with proof built in.
- 01
Browse & select
Search verified Likenesses by demographics, style, and look to find the right match for your campaign.
- 02
License
Buy a licence tied to your specific campaign, with clear terms and instant checkout.
- 03
Generate
Use the Likeness within your AI-generated creative with full commercial rights.
- 04
Prove it
When legal or a regulator asks, the audit trail shows who consented and what the licence covers.
Consent records and the full audit trail are there whenever you need them.
Verified Identities
Every face is KYC-verified
Transparent Licensing
Clear terms, fair compensation
Real Consent
People choose how their likeness is used