Cookie Policy
Version 2.3 · Published 7 November 2026 · Takes effect 7 November 2026
Likeness Ltd (company number 17096774), a company incorporated in England and Wales. Registered office: Flat 3, 50 Dunlace Road, London, England, E5 0NE.
This Cookie Policy explains how Likeness Ltd uses cookies and similar technologies on the Likeness Ltd platform (“Platform”). It should be read together with our Privacy Policy, which provides further information about how we process personal data, and with our Terms of Service.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet or mobile phone) when you visit a website. They are widely used to make websites work, to provide information to the website operator, and to improve the user experience. Cookies can be “first-party” (set by the website you are visiting) or “third-party” (set by a domain other than the one you are visiting). In addition to cookies, similar technologies such as pixel tags, web beacons, local storage and session storage exist; these are referred to collectively as “cookies” in this Policy unless otherwise specified.
2. Legal Framework
Our use of cookies is governed by the Privacy and Electronic Communications Regulations 2003 (PECR), as amended by the Data (Use and Access) Act 2025. Under regulation 6 and Schedule A1 of PECR we must not store information on your device, or read information from it, unless we have told you clearly what we are doing and why and you have consented, or an exemption applies. Strictly necessary cookies are exempt. The 2025 Act added exemptions for certain statistical and appearance cookies; we do not currently rely on either. Advertising and attribution cookies always require consent. Where cookies collect personal data, that processing is also governed by the UK GDPR and our Privacy Policy.
3. The Cookies We Use
3.1 Strictly necessary cookies. These are essential for the Platform to function, store a choice you have made, or let us detect and fix faults, and cannot be switched off. They are set in response to actions you take, such as logging in, submitting a form or making a choice, or, for error monitoring, when you open a page. Without them the Platform cannot operate as you asked.
Consent required: No.
| Name | Purpose | Duration | Type |
|---|---|---|---|
| __session | Keeps you logged in. Set by our authentication provider (Auth0) when you sign in. | Session | First-party |
| Auth0 transaction cookies | Short-lived cookies used only while a login or sign-up is in progress, to complete it securely. | Minutes | First-party |
| likeness_consent | Records the choice you made about advertising cookies, the version of the wording you saw and when you chose, so that we do not ask you again before we need to and do not load any technology you refused. | 12 months after acceptance, 6 months after refusal | First-party |
| lk_audience | Remembers whether you chose the talent or the organisation version of our home page, so that we show you the one you chose when you return. Set only when you make that choice. | 12 months | First-party |
| Theme preference (local storage) | Remembers whether you chose light or dark mode. Stored in your browser’s local storage when you make the choice; not sent to us. | Until cleared | First-party |
| sentryReplaySession (session storage) | Used by our error-monitoring service (Sentry) so that, if something goes wrong, the short recording of what happened on screen can follow you across the pages of one visit. Holds a random session identifier, timestamps and recording settings. Text in recordings is masked and images are blocked. | Deleted when you close the tab | First-party |
3.2 Advertising cookies (consent required). With your consent, our advertising partners set cookies on our pages, and we share information with them, so that we can measure our ads and show you our ads on their platforms. Our current advertising partner is Meta Platforms, Inc. (“Meta”), for Facebook and Instagram. With your consent we load Meta’s script (the “Meta pixel”) on the pages of the Platform you can see without signing in, including the sign-up pages; it is never loaded on, and does not report, pages you can see only when signed in. The script sets the cookies below on our domain and sends Meta the page you visited, the time, your IP address and browser information, and, when you create an account, an event recording that. We also send Meta events from our own systems when you create an account and when a Talent profile first appears in our browse pages, as described in Section 9 of our Privacy Policy. Meta also uses what it receives for its own advertising. The script is not loaded, and no advertising cookie is set, until you accept advertising cookies. If you have a Facebook or Instagram account, requests to Meta’s servers will also carry the cookies Meta has set on its own domains; those are described in Meta’s Cookies Policy.
Consent required: Yes.
| Name | Purpose | Duration | Type |
|---|---|---|---|
| _fbp | Identifies your browser so that Meta can attribute a sign-up to our advertising. Meta also uses it for its own advertising purposes, as a joint controller, described in Meta’s privacy policy. | 90 days | First-party cookie set by Meta’s script; data received by Meta Platforms, Inc. |
| _fbc | Stores the click identifier from a Facebook or Instagram ad you clicked (the fbclid in the link) so the visit can be attributed to that ad. If you create an account, we keep a copy of its value until it has been sent to Meta with the event described in our Privacy Policy, and for no more than 90 days. | 90 days | First-party cookie set by Meta’s script; data received by Meta Platforms, Inc. |
We have switched off Meta’s automatic advanced matching, so the pixel does not collect what you type into forms on the Platform. No photograph, Character Sheet, identity document, identity-check outcome or campaign information is sent to Meta.
3.3 No analytics cookies. We do not set analytics cookies, and we do not rely on the statistical or appearance exemptions in the 2025 Act. If we introduce any further non-essential cookie, or a new advertising partner, we will update this Policy first, list it here and, where consent is required, obtain it before the cookie is placed.
3.4 Your choices.When you first visit the Platform, a bar at the bottom of the page asks whether you accept advertising cookies. “Accept” and “Reject” are offered together, look the same and are equally easy to choose. Nothing is pre-selected, you can keep using the Platform without answering, and until you accept nothing is loaded. “Manage preferences” opens Cookie settings, which names our current advertising partners and explains what they receive. You can change your mind at any time through “Cookie settings” in the footer of the Platform, where you can choose “Reject all”, “Accept all” or switch advertising cookies on or off and “Save my choice”. Withdrawing consent deletes the advertising cookies, stops the Meta pixel loading, deletes any copy of the ad-click identifier we hold and stops the server-side events described in the Privacy Policy. Your most recent choice, made in any browser, also applies to your account: straight away if you are signed in, otherwise the next time you sign in. An acceptance lasts 12 months. If you refuse, we will not ask again for six months, unless we add an advertising partner or change what we ask you to agree to, in which case we ask everyone again. Your browser keeps a record of your choice, when you made it and the version of the wording you saw; if you are signed in, or when you next sign in, we also keep that record against your account.
4. Browser Settings
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. If you block strictly necessary cookies, you will not be able to log in or use parts of the Platform. Blocking or deleting the Meta cookies in your browser has the same effect as refusing them, but we will not know you have done so, so please also use Cookie settings.
5. Cookies and Personal Data
The strictly necessary cookies above process a session identifier, login security tokens, the choices you have made and an error-monitoring session identifier, which may constitute personal data. The lawful basis for that processing is legitimate interests (UK GDPR Article 6(1)(f)): operating a secure, functioning service that remembers what you asked for and whose faults we can find and fix.
The Meta cookies and the information sent with them (a browser identifier, a click identifier, IP address and browser information) are personal data. The lawful basis for that processing is your consent (UK GDPR Article 6(1)(a)), which you may withdraw at any time as described in Section 3.4. Meta Platforms, Inc. is our processor for matching and measurement and a joint controller with us for the collection and transmission of the event data; its own use of the data is described in its privacy policy. Full details, including international transfers, retention and your rights, are in Section 9 of our Privacy Policy.
Cookies are not used to identify any natural person by facial or biometric means. No cookie on the Platform processes photographs, Character Sheets or any data derived from them.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. We will notify you of material changes by posting the updated Policy on the Platform and, where a change introduces a new cookie that requires consent or a new advertising partner, by asking for your consent again before the cookie is placed or anything is shared with that partner. The effective date at the top of this Policy will be updated accordingly.
7. Contact
If you have questions about our use of cookies, please contact support@likeness-app.com.
Likeness Ltd Cookie Policy • October 2026